We collaborate with distributors, dealers, institutions, and technology partners to deliver innovative agricultural solutions across diverse farming ecosystems.
Partnership types
Whether you are a local input dealer or a regional distributor, there is a structure designed for your business model.
Ideal for Agri-input shops, rural retail outlets, cooperative societies
Front-line retail partners who stock and sell Underwood products directly to farmers in their local market area.
What you get
Ideal for Wholesale distributors, agri-commodity traders, logistics companies
Regional distribution partners responsible for logistics, stock management, and dealer network development across defined territories.
What you get
All partners receive
The partnership tier sets the commercial terms. The support below is common to all of them.
Our business development team helps partners build and expand their territory through structured growth planning and market penetration strategies.
Product knowledge training, application technology workshops, and soil science fundamentals for your sales and agronomy teams.
Co-branded marketing materials, digital content, demo plot signage, field day support, and advertising co-investment for qualified partners.
Access to Underwood’s certified agronomy team for farmer visits, demonstration plots, and crop advisory programmes in your territory.
An exclusive partner portal carrying product updates, field trial data, agronomic guides, and sales tools — refreshed every season.
As your territory grows, your partnership tier and benefits scale with it — creating a long-term, mutually invested business relationship.
Onboarding
Six steps, designed to get a new territory trading as quickly as the paperwork allows.
Complete the partnership enquiry form with your business profile and target territory.
Our business development team contacts you within 48 hours for a territory and fit assessment.
We evaluate territory fit, the existing partner network, and market opportunity — transparently.
Partnership terms are finalised, the agreement signed, and your onboarding programme begins immediately.
Product training, marketing collateral delivery, and territory launch planning with Underwood support.
A dedicated account manager, quarterly business reviews, and continuous support through the growing season.
